Monday, September 3, 2007

Getting HyperLocal and what that means!

A new, innovative way to refine searches on the internet to deliver results specific to any locality is being introduced by Search Big Daddy. With this innovation come new business oportunities for online marketers, business owners, entrepreneurs and even Schools and Associations!. Read more

Search Big Daddy is on the cutting edge of a new, huge market known as 'Local search'.Regarded as one of the 'Next big things online' by some knowledgable, astute internet gurus,it will quickly be seen by many as a new wave of the future.

Don Dodge (Director, Business Development at Microsoft), in his recent article titled, Online classified ads take $3.1 Billion from newspapers, says, "The Next Big Thing - Online classified ads, local search, and mobile search are huge markets, with no dominant leader, and lots of opportunity for innovation. New business models will emerge and a new set of leaders will reap billions in profits...pennies at a time."

Search Big Daddy is forging a way to be one of the more prominent new leaders in this market and here's why. Right now, the number of options for local businesses when it comes to advertising locally are few indeed. You can perform a 'local search'on Yahoo, Google or MSN and spend your money on what they CALL local search, but in reality what you get for your ad dollars often results in non-local results.

Example with Google: If "Houston Coffee Shops" type in and a search performed, 2,460,000 results appear. Whilst Houston is a big city,there's certainly not 2,460,000 coffee shops there.

Doing the same exercise at Local.SearchBigDaddy.com and type in "Houston" and fine tuning that by choosing "Houston TX",under the " Food and Dining" category,a number of 109 coffee shops are listed - a more manageable and much less overwhelming number that anyone can work with - AND they all happen to be located IN Houston TX !

Taken a step further, if a search is further refined by inserting the ZIP code, then a more narower search can be obtained down to a much smaller area. This is known as "Hyperlocal results" and considered to be a new, exciting tool which will set Local.SearchBigDaddy.com apart from the GYM's (Google, Yahoo & MSN) and YP's (Yellow Pages) of the Internet.

Local results will be welcomed by local people so they can find WHAT they WANT, WHEN they WANT IT!

Our City Keyword Managers (CKM) can help make this concept successful and earn a great income in the process. to learn more just click the link below for more information or call the writer:

Frank Heath CKM Westminster City,CA

+64 21 334569